November 5, 2004

PROXIMITIES COMPLETES $4 MILLION SERIES B FINANCING

International Speedway Corporation (ISC), Axiom Venture Partners, and Inflexion Partners Participate in the Series B Financing of a Melbourne, Florida Company with Innovative and Unique RFID Technologies

Melbourne, FL (November 5, 2004) – Proximities, Inc., a leading supplier of RFID-enabled cashless payment, access control and age verification solutions, announced today that it has secured $4M in Series B funding. Participants in the round included International Speedway Corporation, Axiom Venture Partners, and Inflexion Partners. In conjunction with the transaction, Susan Schandel from ISC and Marc Fogassa from Axiom will join the Proximities board.

Proximities’ solutions are designed to enhance the patron experience at sporting and entertainment venues by facilitating faster and more secure transactions. The Company’s unique wristband technology provides secure identification and enables patrons to automatically charge concession and merchandise purchases to credit or debit cards. The solution offers users added convenience resulting in increased venue sales.

“We are particularly happy with the combination of experienced strategic and financial investors that have participated in this current round,” remarked Ron Carney, CEO of Proximities. “We have an exciting product that has the capability to fundamentally improve the patron experience. The solutions we’ve developed have helped our customers eliminate lines and increase sales in their venues, and we are excited about the opportunities ahead.”

“We are extremely pleased to partner with the Proximities team,“ said Susan Schandel, CFO of ISC. “As a leading promoter of motorsports entertainment in the US, we are always looking for ways to enhance the event day experience and believe Proximities’ solution provides a secure and convenient payment method for our fans.”

“Proximities is the type of company that we like to fund and be involved with,” said Marc Fogassa, Principal at Axiom Venture Partners. “Management is delivering a strong product that provides significant ROI to customers. The solution is unique and has many applications, prospects which together position the company for exciting growth in the coming years.”

Proximities, Inc.
Proximities, Inc., is a privately held company headquartered in Melbourne, FL. The Company develops, markets and supports secure RFID cashless payment, access control and age verification solutions. Proximities’ proprietary technologies enable faster, more efficient and more secure transactions. For more information on Proximities, Inc., visit www.proximities.com.

International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The Company owns and/or operates 11 of the nation's major motorsports facilities, including Daytona International Speedway (home of the Daytona 500). The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; and subsidiaries which provide catering services, food and beverage concessions, and produce and market motorsports-related merchandise under the trade name "Americrown." For more information, visit www.iscmotorsports.com.

Axiom Venture Partners
Axiom Venture Partners is a venture capital firm with approximately $220M under management and currently deploying Axiom III, a $100M fund. Founded in 1994, Axiom has a limited partner base encompassing mostly large insurance companies and banks. Axiom invests in both Information Technology and Health Sciences on a nationwide basis. For more information, visit www.axiomventures.com.

Inflexion Partners
Inflexion Fund, L.P., ”Florida’s Venture FundSM”, managed by Inflexion Partners, is a seed and early-stage venture capital fund. The managing partners of Inflexion leverage a mix of operating and investing experience in over sixty early-stage companies to build strategic partnerships, quality management teams, and top-tier investment syndicates for their portfolio companies. Inflexion, an affiliate of the Village Ventures network of venture capital funds, is the first and only Florida fund leveraging a network venture capital model involving some of the largest institutional investors in the country. For more information on Inflexion Partners, visit the company website at www.inflexionvc.com.

For more information contact:
Thomas Peff
Proximities, Inc.
P: (321) 723-4985
tpeff@proximities.com