March 19, 2008

Airwide’s Mobile Advertising Solution Takes Gold for Innovation at Inaugural Mobile Advertising and Marketing Awards

BURLINGTON, MA – 19 March, 2008 – Airwide® Solutions, the leading provider of next-generation mobile messaging and mobile internet infrastructure, applications and solutions, announced today that the company won the Gold Award in the category of ‘Innovation in Mobile Advertising’ at the inaugural Visiongain Mobile Advertising and Marketing Awards (MAMA’s).

The Innovation Award was the most hotly-contested category, drawing up to three times as many entries as the next closest category. Airwide won for the company’s Mobile Advertising solution that enables mobile operators to effectively capitalize on the growing demand for mobile marketing and advertising. The solution, which has already been deployed at Blyk, the pan-European mobile operator targeted for 16 to 24 year olds funded by advertising, enables operators to better promote their services and brand differentiation, as well as support multiple advertising models and interactive sales campaigns.

Kaj Hagros, Vice President of Market Development at Airwide Solutions said: “Winning an industry award of this nature is important validation of Airwide’s product direction and vision of enabling compelling new services such as mobile advertising that are based on proven mobile infrastructure; and examples such as this service that have been deployed as part of exciting new mobile advertising business models are proof that this is not just a vision, but is also being executed on today.”

“Clearly the mobile medium is on the move, and for Airwide to win the Gold Award for Innovation is a major milestone,” said Richard Walledge, Event Producer for the Visiongain MAMA’s. “Since mobile advertising is still in its infancy, new technologies and approaches to the category abound. It was Airwide’s capacity to apply technological innovation to solving some of the issues that are inhibiting the growth of mobile advertising, as well as the company’s success with real-world customers that made them stand out.”

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Pharmaceutical and Defence sectors.

About Airwide Solutions

Airwide Solutions is the leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions. Its products help more than 120 wireless operators worldwide drive mobile messaging usage and revenues and enables them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. With a history of industry firsts – including the first text message ever sent, the introduction of the first SMS router, the first A2P MMS push gateway and mobile service control which enables mobile context, personalization and profiling – the company continues to pioneer new technologies. Airwide’s open, tiered Fusion architecture offers mobile operators advanced revenue options, a practical pathway to Mobile Messaging 2.0 and a foundation to bridge mobile messaging and mobile internet.

Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific and Africa. For more information about Airwide Solutions, please visit www.airwidesolutions.com.

Copyright © 2008 Airwide Solutions Inc. All rights reserved. Airwide is a registered trademark of Airwide Solutions Inc. All other trademarks are the property of their respective owners.

For further information please contact:
Brenda Suarez
Airwide Solutions
Email: brenda.suarez@airwidesolutions.com
Tel: 781-229-2406 xt. 2731

Elena Dunn
Skywrite Communications
Email: airwide@skywritecomms.com
Tel: +44 (0) 20 7608 4646